How to Write a Great Classified Advertisement



Want to know why companies like Unilever spend millions on their advertising campaigns? It’s because they understand the importance of advertising.

A robust marketing & advertising strategy is essential for all businesses. It allows companies to generate buzz about their products and as a result, boost sales. However, not all of them can afford to spend billions on marketing.  

So what should they do? This is where classified advertisements come in.

Classified Advertisements



A classified advertisement is one that you see while browsing the internet. They are different to sales promotion advertisements, since they are not developed specifically for selling a product.
Instead, the goal of a classified advertisement is to connect two parties that need one another. A job advertisement is a good example.

A well written ad communicates the company’s message and helps it achieve its goals. Here’s a look at some of the ways in which you can write a great classified advertisement.

It’s Short and Concise

A well written classified advertisement needs to be concise. People have very short attention spans so don’t expect them read longer paragraphs.

You immediately want to capture their attention. It should be something that stays in their mind for a long time. Catchy taglines and punctuation marks will do the trick. A creative design also helps.
Pay close attention to the headline. That’s the first thing that readers notice when they see the advertisement. Highlight the best feature of your product in the headline in order to generate interest.  

The job of the body is to set up a CTA (call to action). Give the readers a reason to purchase the product. Show them how it can create value.   

Make Sure It Targets the Right Segment

Let’s assume there was a vacancy in the human resource department in your company. You decide to post a classified advertisement over the internet in order to recruit potential employees. To your surprise none of the candidates who applied met your requirements.

Why did this happen? Maybe it’s because you missed out important details from the advertisement. While it’s true that the ad needs to be short, that doesn’t mean you should avoid important details. Doing so renders the entire exercise pointless.

Looking for a platform where you can post classified ads for free? Create an account on ePardesh. It’s a local ad posting site which caters to Indians in the USA. It allows them to buy and sell Desi stuff in the USA and post ads related to travel and furniture.

    

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